Tuesday, April 12, 2011

Up for the Crown: Lily Allen

I have a strong love for British singers and Lily Allen is one of my favorites. She had a small line called Lily Loves, a couple of years ago. Now she opened up a vintage boutique in London's Covent Garden district with business partner/sister Sarah Owen. The line is called, Lucy in Disguise (LID). Dontcha just love that name! The duo are working with a design team to produce a 18-piece ready-to-wear collection, that will mainly feature vintage-inspired dresses. The vintage frocks, will hit stores and their online store in June and will retail from $175 to $630. The collection can be found at shopbop.com in the United States, online at lucyindisguiselondon.com, and other international shops, including Harvey Nichols in the U.K. and of course the sisters' own Lucy in Disguise boutique. Allen stated at a press conference, "(Lucy's) a time-traveling fashionista, who's inviting you to explore her wardrobe. It's a great opportunity to play with the character." I love their quirky style and think that this vintage line is a wonderful idea. Not many people, let alone celebrities, create a line that is this unique and fitting to the designer's own personal style. Overall I think it is consistent with Lily Allen's image and both the sisters' style. Therefore, I give Lucy in Disguise 4 out of 5 crowns.


♥ Cheryl


Check out their website http://lucyindisguiselondon.com It's super awesome!


Here are some videos of the sisters talking about their line:

 Sisters/business partners Lily Allen and Sarah Owen.

 Showing off a vintage dress.

Lucy in Disguise vintage boutique.

 You may only know her as a singer/songwriter.

The launch of her Lily Loves line about 3 years ago.

LID's Easter Promo Photo.

Article about them was published in a French magazine.

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