Why yes this is the same woman who has sold platinum records worldwide and has been quite the fashion icon. She has created a fashion line for juniors, in which she collaborates with her daughter, Lourdes, and is partnered with Iconix Brand Group Inc. This line is designed for teen girls that want a great mix of edgy and sweet pieces in their wardrobe. The Material Girl collection offers clothing, handbags, accessories, and footwear at an affordable price. The entire collection's price ranges from $12 to $40 and is sold exclusively at Macy's. Kelly Osbourne, recently replaced Taylor Momsen as the face of this collection since Taylor has been building a bad reputation with her scandalous wardrobe and over-the-top rock 'n roll attitude. I think Kelly is better for the job anyway, since she tends to alternate her look between edgy rocker and sweet 'n girly in the same way this line is crafted. Personally, I really like the brand because there are a lot of pieces that are easy to mix and match. But some of the collection seems a little mature; I wouldn't really consider it to be for 13 year olds, so I'm going to award this line four out of five crowns.

Just a heads up... The new Material Girl campaign will be revealed in 17 days. And it is rumored that they plan on introducing perfume and other beauty products early this year! Keep an eye out!

♥ Cheryl

Check out the collection at www.macys.com, Macy's stores, and www.materialgirlcollection.com.