Thursday, April 21, 2011

Up for the Crown: Rachel Bilson

So one of my favorite OC girls has a fashion line. Rachel Bilson designed a line of clothing for DKNY jeans. The line is called Edie Rose, named for her grandma, and is sold at Macy’s. Rachel is one of the most stylish celebrities in Hollywood so it is only fit that she takes a stab at designing. The fashion line is mostly black and white pieces with a pop of yellow in there. The price points for the line range from $19.50 to $49.50, which is very affordable. Considering she has such great style herself, I expected more from this line. Although the clothes sold out extremely fast, the line shows no signs of similarity with Rachel’s personal style. I think she should stick to being a trend-setter rather than a designer. I give her 3 crowns for trying, but I don’t see this line lasting long.

<3 Heather

Some of the pieces from the collection.

An ad from the DKNY website.

She uses mostly black and white with a pop of yellow.

Rachel models her own designs.

Another print ad.

Rachel sports her own designs.

InStyle featured an article about her line.

Posing at the launch of her line.

Her yellow scarf was inspiration for her designs.

At the Macy's launch of her clothing line.

Saturday, February 5, 2011

Up for the Crown: Madonna

Why yes this is the same woman who has sold platinum records worldwide and has been quite the fashion icon. She has created a fashion line for juniors, in which she collaborates with her daughter, Lourdes, and is partnered with Iconix Brand Group Inc. This line is designed for teen girls that want a great mix of edgy and sweet pieces in their wardrobe. The Material Girl collection offers clothing, handbags, accessories, and footwear at an affordable price. The entire collection's price ranges from $12 to $40 and is sold exclusively at Macy's. Kelly Osbourne, recently replaced Taylor Momsen as the face of this collection since Taylor has been building a bad reputation with her scandalous wardrobe and over-the-top rock 'n roll attitude. I think Kelly is better for the job anyway, since she tends to alternate her look between edgy rocker and sweet 'n girly in the same way this line is crafted. Personally, I really like the brand because there are a lot of pieces that are easy to mix and match. But some of the collection seems a little mature; I wouldn't really consider it to be for 13 year olds, so I'm going to award this line four out of five crowns.

Just a heads up... The new Material Girl campaign will be revealed in 17 days. And it is rumored that they plan on introducing perfume and other beauty products early this year! Keep an eye out!

♥ Cheryl

Check out the collection at www.macys.com, Macy's stores, and www.materialgirlcollection.com.